After 10 years as a Veggie and probably hundreds of hours spent on reading the lists of ingedients on Pizza & Co. I think this is a great idea: pruducts with a vegan/vegetarian marking.
I´ve seen them in the UK and in Australia but not yet in Germany.

Well, with the current "Gammelfleisch" scandal a there´s a good chance the vegatarian community with continue to grow and it´ll soon be a consumer group to count with.